Social Media Optimization

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Social Media Optimization

Social Media Optimization (SMO) was originally designed to drive and creat traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not easily because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.

5 Steps To improve Your SMO

  • Reputation - build your reputation as a reliable qualified source
  • Engagement - encourage more engagement, sharing & reciprocate
  • Authority - become a notable authority in your field of expertise
  • Leadership - harness originality & creativity, be a Thought Leader
  • Social - be social, find and engage sociable experts in your field