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THREE Secrets Graphic Designers Won’t Tell You about Effective Website Design Ever had a run-in with a graphic designer who promised you a brilliant design but all you got was a big mess? No, you’re not an expert, but as you know what’s good and what’s not. You also know when you’re being taken advantage of. All you wanted was a website that would help you succeed online, and what you got inspite of wasn’t worth the pixels it was painted on. And what’s worse is you have to start over. You’ve lost months of time, burned through thousands of dollars, hurt your business reputation, and went through the emotional turmoil of it all, and now you have to do the whole thing over again.

It’s scary, because let’s be honest. What if Take Two is just as much of a nightmare?

Well, we’re not going to let it happen again.there are some secrets many graphic designers won’t tell you, and knowing them can save you a bundle of both time and money: Secret #1: Pretty doesn’t count. Yes, you want to your website to look nice and create visual impact with visitors, but good looks don’t bring in sales. A great tour guide does, though and that’s your website’s job well. It presents your business to visitors and welcomes them, showing them around and introducing them to points of interest they should definitely look before they leave. As tour guide, your website is the task of providing visitors with the right guidance to direct them to where they want to go – and to where you want them to go as well. Secret #2: You don’t need a redesign. Imagine you’re standing there wondering how to be more appealing to the opposite sex. Ask a hair stylist, and he’ll say a great cut. Ask a makeup artist, and she’ll say a makeover. Ask a confidence coach, and… when You get the picture.

So what do you think happens when you ask a graphic designer how to improve your website?

Exactly. Remember, your design is solely one piece of a bigger picture. What if your message is wrong, and you need a copywriting overhaul? What if your brand image is pulling in the wrong target market? as if your marketing strategy has holes in it? What if there’s an issue with your product or service? You can’t afford to ask 12 specialists their opinion – you’ll end up overhauling every element of your business! Secret Number #3: You don’t need to spend a fortune. People say you get what you pay for, and sometimes, that’s true. But it’s not true that you need to spend your life savings on a good website. There are a lot of designers out there preying on your ignorance, charging exorbitant rates for their own profit. They blind you with techspeak and fancy coding terms.