Missed call marketing campaigns are one the easiest ways to give you customers updates. Missed call to a number is usually followed by an SMS with the information requested. One industry that has done this perfectly is banking. Missed calls are now the best way to find out details like account balance, mini statement of your account etc. Customer verification While OTP is the most common method employed for customer verification, missed call is a better alternative. When a customer signs up for an Exotel account, we ask them to verify their phone number by giving a missed to a mobile number. This is an important step in our case because if the phone number is incorrect, the customer will be unable to use Exotel. Registration / Lead generation..
This is one of the most useful ways for a brand to use missed call campaigns. Many companies have built their entire business model using a simple missed call. This works brilliantly especially in the case of people who do not have access to the internet or any other forms of communication. A simple mobile phone is the primary way for them to reach out to people. Here are a few of examples from Exotel’s customers.